https://carolinehunter.com.au Caroline Hunter Sun, 15 Oct 2023 19:05:19 +0000 https://carolinehunter.com.au en https://carolinehunter.com.au/home Fri, 15 Mar 2019 03:43:45 +0000 Caroline Hunter https://carolinehunter.com.au/home window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-149579321-1'); https://carolinehunter.com.au/about Wed, 13 Mar 2019 19:45:40 +0000 Caroline Hunter https://carolinehunter.com.au/about I’m an art director and designer based in Sydney. Over the past 9 years, I’ve partnered with agencies and brands to create logos, identity systems, websites, campaigns, films, magazines, textiles, packaging and signage. I’m interested in building brands with a layered narrative and a distinct point of view. CONTACTGet in touch to chat about freelance work or a cool project hello@carolinehunter.com.au&nbsp; LINKS WNW&nbsp;Instagram SELECT CLIENTSGoogle, The Hotel Chelsea, Moda Operandi, Sakara, Persol, American Ballet Theatre, Canada Goose, Westman Atelier, Mulberry, Opera Australia, Aldo, Eastland, Witchery, Saba. https://carolinehunter.com.au/work Tue, 30 May 2023 20:42:34 +0000 Caroline Hunter https://carolinehunter.com.au/work https://carolinehunter.com.au/The-Hotel-Chelsea Tue, 30 May 2023 20:51:32 +0000 Caroline Hunter https://carolinehunter.com.au/The-Hotel-Chelsea <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d0940616e6e60cffed096b85510eda29fe8b421d7ddda89616e4314fb578a99a/CarolineHunter_Portfolio_ChelseaHotel_alt.jpg" data-mid="192626890" border="0" src="https://freight.cargo.site/w/1000/i/d0940616e6e60cffed096b85510eda29fe8b421d7ddda89616e4314fb578a99a/CarolineHunter_Portfolio_ChelseaHotel_alt.jpg" /> The Hotel Chelsea Enough has been written about — and yet more written in — the Chelsea to satisfy every history hound the world over. In branding this iconic hotel, we didn’t want to fetishize or fixate on that history, nor did we want to reject it. Through deep historical research and a close partnership with renowned hotelier Sean MacPherson, we developed a new brand identity for The Hotel Chelsea that connects its profound history to the hotel’s present moment. <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/30e74841eee64a8f7e1ac0b8194d788b2f65e300d07be147f8d6ea202bebd0fd/CarolineHunter_Portfolio_ChelseaHotel_12.jpg" data-mid="180981244" border="0" src="https://freight.cargo.site/w/1000/i/30e74841eee64a8f7e1ac0b8194d788b2f65e300d07be147f8d6ea202bebd0fd/CarolineHunter_Portfolio_ChelseaHotel_12.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/40fa0d5e5402a72a256d2937614767e6f78880dbcf9a79389a2b3bbc316eaca9/CarolineHunter_Portfolio_ChelseaHotel_13.jpg" data-mid="180981245" border="0" src="https://freight.cargo.site/w/1000/i/40fa0d5e5402a72a256d2937614767e6f78880dbcf9a79389a2b3bbc316eaca9/CarolineHunter_Portfolio_ChelseaHotel_13.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/fdf7b00b815605463219cd020e1146fb95249b5c5dabf4374c2d2bada29a2d87/HotelChelsea_Directory_Overview.gif" data-mid="180981248" border="0" src="https://freight.cargo.site/w/1000/i/fdf7b00b815605463219cd020e1146fb95249b5c5dabf4374c2d2bada29a2d87/HotelChelsea_Directory_Overview.gif" /> Role: Design Director Studio: Watson &amp; Co Creative Director:&nbsp;William Watson Design: Rebecca Matt Photography: Annie SchlechterCopy: Megan Conway Our design approach seamlessly and subtly layered old and new, luxury and louche, the sensibilities of Europe and New York across every guest touch point including print collateral, stationery, wayfinding, textiles, photography, social and digital. The result is a brand that is deeply referential, but only to the hotel’s own history. It is a world unto itself. <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0d86eec32b24c93477864bafccecee52a0bc0dc6620d13eff811871f5b2b377a/CarolineHunter_Portfolio_ChelseaHotel_11.jpg" data-mid="180981243" border="0" src="https://freight.cargo.site/w/1000/i/0d86eec32b24c93477864bafccecee52a0bc0dc6620d13eff811871f5b2b377a/CarolineHunter_Portfolio_ChelseaHotel_11.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/664f6412a9a60a028cadb547db81d703d584b70f47d48709937e67428de7fa2d/CarolineHunter_Portfolio_ChelseaHotel_10.jpg" data-mid="180981242" border="0" src="https://freight.cargo.site/w/1000/i/664f6412a9a60a028cadb547db81d703d584b70f47d48709937e67428de7fa2d/CarolineHunter_Portfolio_ChelseaHotel_10.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c06737c27cbc83b6112dde52f017d42256563257c001c058be0f40dd14285cb5/CarolineHunter_Portfolio_ChelseaHotel_2.jpg" data-mid="180981234" border="0" src="https://freight.cargo.site/w/1000/i/c06737c27cbc83b6112dde52f017d42256563257c001c058be0f40dd14285cb5/CarolineHunter_Portfolio_ChelseaHotel_2.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/eb2917860cd5b6fd931f9df870b3e9aaab8f37df65c23d7afefe6da0a9e5e9e2/CarolineHunter_Portfolio_ChelseaHotel_9.jpg" data-mid="180981241" border="0" src="https://freight.cargo.site/w/1000/i/eb2917860cd5b6fd931f9df870b3e9aaab8f37df65c23d7afefe6da0a9e5e9e2/CarolineHunter_Portfolio_ChelseaHotel_9.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b891ee77111c21b4a1bf68e3cc5ec061ffd7715ef70bbb1c50f6ff41b2073fc7/CarolineHunter_Portfolio_ChelseaHotel_8.jpg" data-mid="180981240" border="0" src="https://freight.cargo.site/w/1000/i/b891ee77111c21b4a1bf68e3cc5ec061ffd7715ef70bbb1c50f6ff41b2073fc7/CarolineHunter_Portfolio_ChelseaHotel_8.jpg" /> <img width="1344" height="900" width_o="1344" height_o="900" data-src="https://freight.cargo.site/t/original/i/8b9fda9598098091084bc5cfa992df6d1484423530238bcf12c013bd3b017bd3/CarolineHunter_Portfolio_ChelseaHotel_14.jpg" data-mid="180981246" border="0" src="https://freight.cargo.site/w/1000/i/8b9fda9598098091084bc5cfa992df6d1484423530238bcf12c013bd3b017bd3/CarolineHunter_Portfolio_ChelseaHotel_14.jpg" /> <img width="1344" height="900" width_o="1344" height_o="900" data-src="https://freight.cargo.site/t/original/i/28bac4b09817cd6b734bab8fe5c14fa1e9a23832b337b3a246ac80dfdb88c852/CarolineHunter_Portfolio_ChelseaHotel_16.jpg" data-mid="180981247" border="0" src="https://freight.cargo.site/w/1000/i/28bac4b09817cd6b734bab8fe5c14fa1e9a23832b337b3a246ac80dfdb88c852/CarolineHunter_Portfolio_ChelseaHotel_16.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a47460f693ad05037a7e917b4860d2ab6fde8fe4cf15e4d8ced6784f0bc9e7d1/CarolineHunter_Portfolio_ChelseaHotel_4.jpg" data-mid="180981236" border="0" src="https://freight.cargo.site/w/1000/i/a47460f693ad05037a7e917b4860d2ab6fde8fe4cf15e4d8ced6784f0bc9e7d1/CarolineHunter_Portfolio_ChelseaHotel_4.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/553b49e829917a358e5278568048e074b610709ca1ca51e324bcc73a5fe87bda/CarolineHunter_Portfolio_ChelseaHotel_7.jpg" data-mid="180981239" border="0" src="https://freight.cargo.site/w/1000/i/553b49e829917a358e5278568048e074b610709ca1ca51e324bcc73a5fe87bda/CarolineHunter_Portfolio_ChelseaHotel_7.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/23e1fbc12675f4d173d44df754a0fcdb59e0bc38223ed22674386f4efeddd5a2/CarolineHunter_Portfolio_ChelseaHotel_6.jpg" data-mid="180981238" border="0" src="https://freight.cargo.site/w/1000/i/23e1fbc12675f4d173d44df754a0fcdb59e0bc38223ed22674386f4efeddd5a2/CarolineHunter_Portfolio_ChelseaHotel_6.jpg" /> https://carolinehunter.com.au/Moda-Operandi Tue, 06 Jun 2023 01:44:12 +0000 Caroline Hunter https://carolinehunter.com.au/Moda-Operandi <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ea76983518cbfbbe4ebe8b634e6f13c10503891187d434efb3064cc6b02b70be/CarolineHunter_Portfolio_ModaOperandi_1Alt.jpg" data-mid="192626843" border="0" src="https://freight.cargo.site/w/1000/i/ea76983518cbfbbe4ebe8b634e6f13c10503891187d434efb3064cc6b02b70be/CarolineHunter_Portfolio_ModaOperandi_1Alt.jpg" /> Moda Operandi Established in 2010, Moda Operandi is an online retailer for luxury fashion, beauty and décor. In collaboration with Lotta Nieminen and the in-house team, we repositioned Moda Operandi for a modern market. A distinct personality and an adaptive graphic language was essential for brand recognition, resulting in a confident and playful identity that signifies Moda as a portal for discovery. <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/693e7fd01d67793e6b3ef811051ccd8bd396842ae245f79d91a3bc31742223d4/CarolineHunter_Portfolio_ModaOperandi_4.jpg" data-mid="181121928" border="0" src="https://freight.cargo.site/w/1000/i/693e7fd01d67793e6b3ef811051ccd8bd396842ae245f79d91a3bc31742223d4/CarolineHunter_Portfolio_ModaOperandi_4.jpg" /> Client: Moda OperandiRole: Art DirectorCreative Director: Chad Powell&nbsp; 3D Motion:&nbsp;SuperficialCampaign Shoot Team: Campbell Addy, Emma Dalzell-Khan,&nbsp;Ilona Hamer, Mila Taylor-Young,&nbsp;Tina Outen,&nbsp;Susie Sobol,&nbsp;Eri Handa, Adonis Bosso, Indira Scott, Lorna Foran, Lou Schoof To launch the new brand, we created a myriad of campaign assets and expanded the new identity elements across all brand touch points. Additionally, we developed a suite of flexible design templates to ensure consistency and efficiency in future applications. <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a3b22342e9af09447842bdb2bcfa64d3117a59b8625937853d6e577b13df5db6/CarolineHunter_Portfolio_ModaOperandi_2.jpg" data-mid="181121926" border="0" src="https://freight.cargo.site/w/1000/i/a3b22342e9af09447842bdb2bcfa64d3117a59b8625937853d6e577b13df5db6/CarolineHunter_Portfolio_ModaOperandi_2.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/32f58e4db4ffb45bd6159969fdb1baf41d7c4e1ac9545523aabe8c57c482adc0/CarolineHunter_Portfolio_ModaOperandi_6.jpg" data-mid="181121930" border="0" src="https://freight.cargo.site/w/1000/i/32f58e4db4ffb45bd6159969fdb1baf41d7c4e1ac9545523aabe8c57c482adc0/CarolineHunter_Portfolio_ModaOperandi_6.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e7bb90c9e322c9d5a1b216aec85c5db52c0e203c008656eb471bb2fd91fc470a/CarolineHunter_Portfolio_ModaOperandi_5.jpg" data-mid="181121929" border="0" src="https://freight.cargo.site/w/1000/i/e7bb90c9e322c9d5a1b216aec85c5db52c0e203c008656eb471bb2fd91fc470a/CarolineHunter_Portfolio_ModaOperandi_5.jpg" /> https://carolinehunter.com.au/American-Ballet-Theatre Sun, 15 Oct 2023 00:47:36 +0000 Caroline Hunter https://carolinehunter.com.au/American-Ballet-Theatre <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/092f6aa9194a3ead9359aa3d50f94a6f17aa0962ab5a4a7c1dca3fa05f97b6c3/CarolineHunter_Portfolio_ABT_8.jpg" data-mid="193716531" border="0" src="https://freight.cargo.site/w/1000/i/092f6aa9194a3ead9359aa3d50f94a6f17aa0962ab5a4a7c1dca3fa05f97b6c3/CarolineHunter_Portfolio_ABT_8.jpg" /> American Ballet Theatre American Ballet Theatre collaborated with Spring Studios to make their brand more relevant and inclusive to a millennial audience. We repositioned ABT as an immersive entertainment experience where no two nights are the same – No two dancers. No two shows. No two audiences. Simply put, you had to be there. <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/cfa5b305584d9dcf1da2cbb284ba532c4769d9876930bee155dd6d2d6763cebf/CarolineHunter_Portfolio_ABT_7.jpg" data-mid="193716538" border="0" src="https://freight.cargo.site/w/1000/i/cfa5b305584d9dcf1da2cbb284ba532c4769d9876930bee155dd6d2d6763cebf/CarolineHunter_Portfolio_ABT_7.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d7fd8463e8ddf83fc83ccf49b3e4b08df83ae8f54ae09eab7032fc9a6103bdbc/CarolineHunter_Portfolio_ABT_1.jpg" data-mid="193716537" border="0" src="https://freight.cargo.site/w/1000/i/d7fd8463e8ddf83fc83ccf49b3e4b08df83ae8f54ae09eab7032fc9a6103bdbc/CarolineHunter_Portfolio_ABT_1.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/182f3dd59d24b1bee747475af69c59a063fc3f90f4a9020fd2ce4ca99f5af6e4/CarolineHunter_Portfolio_ABT_2.jpg" data-mid="193716536" border="0" src="https://freight.cargo.site/w/1000/i/182f3dd59d24b1bee747475af69c59a063fc3f90f4a9020fd2ce4ca99f5af6e4/CarolineHunter_Portfolio_ABT_2.jpg" /> Studio: Spring StudiosRole: Art Director&nbsp;Design: Amber Case&nbsp; Photo &amp; Film: Camila Falquez, Kevin HaydenCopy: Megan ConwayStrategy: Anu Lingala To bring this concept to life, we captured pivotal moments from each performance in a suite of intimate caught moments. A bold colour palette, modern design and whimsical storytelling invited the public to see the renowned institution from a new perspective. <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/45dc807a92bf2a98e7f8faad0df9be3c40d50394679f8976212589f76c8748af/CarolineHunter_Portfolio_ABT_3.jpg" data-mid="193716535" border="0" src="https://freight.cargo.site/w/1000/i/45dc807a92bf2a98e7f8faad0df9be3c40d50394679f8976212589f76c8748af/CarolineHunter_Portfolio_ABT_3.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/471cc29cb021f56ebb0f10257e5dd76cad669f282d45aa913f5d103257c62e32/CarolineHunter_Portfolio_ABT_5.jpg" data-mid="193716532" border="0" src="https://freight.cargo.site/w/1000/i/471cc29cb021f56ebb0f10257e5dd76cad669f282d45aa913f5d103257c62e32/CarolineHunter_Portfolio_ABT_5.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/16895ddc91c50fe38dd50ecfb045718d31fb1b4adcced6f0f209a00f554c40a7/CarolineHunter_Portfolio_ABT_4.jpg" data-mid="193716533" border="0" src="https://freight.cargo.site/w/1000/i/16895ddc91c50fe38dd50ecfb045718d31fb1b4adcced6f0f209a00f554c40a7/CarolineHunter_Portfolio_ABT_4.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1a848568c5175ad02a6e751cc5918cccad7a45da4709c6ef9473e09a6d5995a4/CarolineHunter_Portfolio_ABT_6.jpg" data-mid="193716534" border="0" src="https://freight.cargo.site/w/1000/i/1a848568c5175ad02a6e751cc5918cccad7a45da4709c6ef9473e09a6d5995a4/CarolineHunter_Portfolio_ABT_6.jpg" /> https://carolinehunter.com.au/Westman-Atelier Wed, 04 Oct 2023 00:25:49 +0000 Caroline Hunter https://carolinehunter.com.au/Westman-Atelier <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4c7af8dce431858138e410c90e64b4624ebe5615338e0fbb50cf17e8a091b4e5/CarolineHunter_Portfolio_WestmanAtelier_1.jpg" data-mid="193715942" border="0" src="https://freight.cargo.site/w/1000/i/4c7af8dce431858138e410c90e64b4624ebe5615338e0fbb50cf17e8a091b4e5/CarolineHunter_Portfolio_WestmanAtelier_1.jpg" /> Westman Atelier Spring Studios worked with celebrity make-up artist, Gucci Westman, to launch her consciously crafted make-up line. Inspired by Gucci’s ‘no make-up make-up’ approach to her artistry, we created the brand platform of Beautiful Choices to establish Westman Atelier as the new standard of luxury in beauty. In developing the visual identity, it was essential that we captured the thoughtful and transparent approach to ingredients as well as Gucci’s signature look of dewy, radiant, healthy skin. <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2b9dd193475859dd515d6e9ec7229264ec79157b9ca9efc60b261557a0dd92db/CarolineHunter_Portfolio_WestmanAtelier_2.jpg" data-mid="193715941" border="0" src="https://freight.cargo.site/w/1000/i/2b9dd193475859dd515d6e9ec7229264ec79157b9ca9efc60b261557a0dd92db/CarolineHunter_Portfolio_WestmanAtelier_2.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/9557d3217b5d5f23727b156e597685047efc655f403ba26f0c727c8a8336b79c/CarolineHunter_Portfolio_WestmanAtelier_6.jpg" data-mid="193715937" border="0" src="https://freight.cargo.site/w/1000/i/9557d3217b5d5f23727b156e597685047efc655f403ba26f0c727c8a8336b79c/CarolineHunter_Portfolio_WestmanAtelier_6.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5d93b7a4692d1f3f38170e95644aab462eb02ddca1b5bad637c7f15191f81505/CarolineHunter_Portfolio_WestmanAtelier_7.jpg" data-mid="193715936" border="0" src="https://freight.cargo.site/w/1000/i/5d93b7a4692d1f3f38170e95644aab462eb02ddca1b5bad637c7f15191f81505/CarolineHunter_Portfolio_WestmanAtelier_7.jpg" /> Studio: Spring Studios Role: Art Director Creative Director: Andreas Neophytou Design: Angelo Semeraro, Inye Nosegbe Photo &amp; Video: Alexandra Nataf, Theo Stanley, Brendan James Copy: Megan Conway The intimate photography, playful illustrations and minimalist design combine to form an honest and elegant tone—with a little spark of whimsy. <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e0edca81a995b076a96b07a2fd3fc27aef41d7fd351548921b3b843c2344c973/CarolineHunter_Portfolio_WestmanAtelier_4.jpg" data-mid="193715939" border="0" src="https://freight.cargo.site/w/1000/i/e0edca81a995b076a96b07a2fd3fc27aef41d7fd351548921b3b843c2344c973/CarolineHunter_Portfolio_WestmanAtelier_4.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/acc48a6e2b6d2183e21b7c444559f615a76426772f03d37e9c8b4486f8608746/CarolineHunter_Portfolio_WestmanAtelier_5.jpg" data-mid="193715938" border="0" src="https://freight.cargo.site/w/1000/i/acc48a6e2b6d2183e21b7c444559f615a76426772f03d37e9c8b4486f8608746/CarolineHunter_Portfolio_WestmanAtelier_5.jpg" /> https://carolinehunter.com.au/Persol Sun, 15 Oct 2023 19:05:19 +0000 Caroline Hunter https://carolinehunter.com.au/Persol <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/814713a0595f56b0ba40d25cc2193cd9bbcaf2828f9065c6934475d31f584225/CarolineHunter_Portfolio_Persol_04.jpg" data-mid="193779215" border="0" src="https://freight.cargo.site/w/1000/i/814713a0595f56b0ba40d25cc2193cd9bbcaf2828f9065c6934475d31f584225/CarolineHunter_Portfolio_Persol_04.jpg" /> Persol Persol partnered with Spring Studios to create a new communications platform that captured their brand essence and increased global awareness. With a sophisticated audience and a timeless, well-crafted product, we established the Persol point of view, where wit and wisdom meet. Led by an eclectic group of characters, we put a twist on familiar expressions to uncover a fresh perspective.&nbsp;The ordinary, seen through Persol’s lenses, is anything but. <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7013c078f4110b381d9f2624fcf50b9e2680a6e4d20b3a29ea477255f6049476/CarolineHunter_Portfolio_Persol_03.jpg" data-mid="193779227" border="0" src="https://freight.cargo.site/w/1000/i/7013c078f4110b381d9f2624fcf50b9e2680a6e4d20b3a29ea477255f6049476/CarolineHunter_Portfolio_Persol_03.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/361bb8b4e266df23efa0b31a89b966734a65c9455d8ffce97ef63756270f2355/CarolineHunter_Portfolio_Persol_02.jpg" data-mid="193779226" border="0" src="https://freight.cargo.site/w/1000/i/361bb8b4e266df23efa0b31a89b966734a65c9455d8ffce97ef63756270f2355/CarolineHunter_Portfolio_Persol_02.jpg" /> Studio: Spring StudiosRole: Art Director Creative Director:&nbsp;Andreas Neophytou&nbsp; Photo &amp; Video:&nbsp;Sharif Hamza,&nbsp;Copy:&nbsp;Kaity Wong Casting and styling were crucial in defining the key personalities.&nbsp;Sure of themselves and their place in the world, they question perceived realities, one statement at a time. Similarly, the still life shots were treated as character studies, with dynamic angles and crisp details to highlight the craftsmanship. <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ebecd555fc494bb25ab19be3301ff73fc1a65f423d83f8c6743ec890f1988835/CarolineHunter_Portfolio_Persol_01.jpg" data-mid="193779225" border="0" src="https://freight.cargo.site/w/1000/i/ebecd555fc494bb25ab19be3301ff73fc1a65f423d83f8c6743ec890f1988835/CarolineHunter_Portfolio_Persol_01.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/78ad08bca0d5bc93c7ffa79632099f85918560a44f4f733c66f9fd14c3c62dd0/CarolineHunter_Portfolio_Persol_4.jpg" data-mid="193779221" border="0" src="https://freight.cargo.site/w/1000/i/78ad08bca0d5bc93c7ffa79632099f85918560a44f4f733c66f9fd14c3c62dd0/CarolineHunter_Portfolio_Persol_4.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7beda298bd97a8628a463c3023fe23350d6bc55218f9aea566e0d50486cd97cc/CarolineHunter_Portfolio_Persol_2.jpg" data-mid="193779223" border="0" src="https://freight.cargo.site/w/1000/i/7beda298bd97a8628a463c3023fe23350d6bc55218f9aea566e0d50486cd97cc/CarolineHunter_Portfolio_Persol_2.jpg" /> <img width="1344" height="1800" width_o="1344" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5cb714e7c45cb36752b8b7aab082e97c00be94111749bd245ed4c92160a5caf6/CarolineHunter_Portfolio_Persol_1.jpg" data-mid="193779224" border="0" src="https://freight.cargo.site/w/1000/i/5cb714e7c45cb36752b8b7aab082e97c00be94111749bd245ed4c92160a5caf6/CarolineHunter_Portfolio_Persol_1.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ce92da1fd136b295af277e9d2a9e780af70900c6a54cc409404279508b1d9b29/CarolineHunter_Portfolio_Persol_3.jpg" data-mid="193779222" border="0" src="https://freight.cargo.site/w/1000/i/ce92da1fd136b295af277e9d2a9e780af70900c6a54cc409404279508b1d9b29/CarolineHunter_Portfolio_Persol_3.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ced290990bfa34418d25706d52e2c26133621a777a0efc6900e6a662711b3b46/CarolineHunter_Portfolio_Persol_9.jpg" data-mid="193779216" border="0" src="https://freight.cargo.site/w/1000/i/ced290990bfa34418d25706d52e2c26133621a777a0efc6900e6a662711b3b46/CarolineHunter_Portfolio_Persol_9.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/05f7e245c8311faa8bf447c62c7fa025e2be215cb8b9ec637b1e9f99f24ec469/CarolineHunter_Portfolio_Persol_8.jpg" data-mid="193779217" border="0" src="https://freight.cargo.site/w/1000/i/05f7e245c8311faa8bf447c62c7fa025e2be215cb8b9ec637b1e9f99f24ec469/CarolineHunter_Portfolio_Persol_8.jpg" /> https://carolinehunter.com.au/Google-IO Sun, 15 Oct 2023 18:23:09 +0000 Caroline Hunter https://carolinehunter.com.au/Google-IO <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e083b12de9b4b6192cf4412b95a9e596fc66eeb36f5970ecbeb933ace5847346/CarolineHunter_Portfolio_Google_1.jpg" data-mid="193777324" border="0" src="https://freight.cargo.site/w/1000/i/e083b12de9b4b6192cf4412b95a9e596fc66eeb36f5970ecbeb933ace5847346/CarolineHunter_Portfolio_Google_1.jpg" /> Google IO I/O is Google’s flagship event featuring the latest announcements and updates in technology. For 2022 and 2023, I collaborated with Google’s Events and Experiences team to design a range of deliverables for the live event including collateral, signage, swag, uniforms and broadcast assets. <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/167700da7eddebb5480abff00f8009e95ee553e66f8c2d7876dd8e339f532666/CarolineHunter_Portfolio_Google_2.jpg" data-mid="193777331" border="0" src="https://freight.cargo.site/w/1000/i/167700da7eddebb5480abff00f8009e95ee553e66f8c2d7876dd8e339f532666/CarolineHunter_Portfolio_Google_2.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c5237e3fd00448c480b50e9e7bb7318c21c7475f5398d3e9c1714d9d8895dc79/CarolineHunter_Portfolio_Google_4.jpg" data-mid="193777327" border="0" src="https://freight.cargo.site/w/1000/i/c5237e3fd00448c480b50e9e7bb7318c21c7475f5398d3e9c1714d9d8895dc79/CarolineHunter_Portfolio_Google_4.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6f69c1d9ab60c4fe963909811928cebfe3c82fec10a4a1840c3d7c48bdffaa46/CarolineHunter_Portfolio_Google_3.jpg" data-mid="193777328" border="0" src="https://freight.cargo.site/w/1000/i/6f69c1d9ab60c4fe963909811928cebfe3c82fec10a4a1840c3d7c48bdffaa46/CarolineHunter_Portfolio_Google_3.jpg" /> Client: GoogleRole: Senior Designer Creative Director: Daniel ChandlerDesign: Jessica Marak, Andrew Teoh&nbsp; Motion: Nicolo Bianchino, Sam Mularczyk, Mathijs Luijten, James Heredia I also developed key visuals and animation direction for Sundar Pichai’s keynote speech, which involved synthesising complex research and technology into engaging graphics, data visualisations and product demonstrations. https://carolinehunter.com.au/Sakara Tue, 03 Oct 2023 16:52:32 +0000 Caroline Hunter https://carolinehunter.com.au/Sakara <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/03d92e0abda4ae7fa61859adcacf454f599ab8ffd24fa091308f8f39401f3152/CarolineHunter_Portfolio_Sakara_2752x1800_.jpg" data-mid="192618680" border="0" src="https://freight.cargo.site/w/1000/i/03d92e0abda4ae7fa61859adcacf454f599ab8ffd24fa091308f8f39401f3152/CarolineHunter_Portfolio_Sakara_2752x1800_.jpg" /> Sakara Sakara is a wellness company rooted in the idea of food as medicine. Specialising in nutritionally designed, organic, plant-rich meals, Sakara offers life-transforming results for overall well-being.&nbsp;Lotta Nieminen developed a new identity for Sakara that visualises the holistic mantra: eat clean, play dirty. The reimagined brand exudes confidence, vibrancy, and sophistication, layering elevated fashion aesthetics with the softness of the natural world and a joyful interplay of color and pattern. <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/884fabf0a12e2a0099cc9e33b9f5eb855706408448f29cd1a28d568a875c5ca3/CarolineHunter_Portfolio_Sakara_2752x1800_2.jpg" data-mid="192618668" border="0" src="https://freight.cargo.site/w/1000/i/884fabf0a12e2a0099cc9e33b9f5eb855706408448f29cd1a28d568a875c5ca3/CarolineHunter_Portfolio_Sakara_2752x1800_2.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8e82f7000f9175f9790b77d9f9442e838ab2b3dd9101434650a05400ede8280b/CarolineHunter_Portfolio_Sakara_2752x1800_6.jpg" data-mid="192618674" border="0" src="https://freight.cargo.site/w/1000/i/8e82f7000f9175f9790b77d9f9442e838ab2b3dd9101434650a05400ede8280b/CarolineHunter_Portfolio_Sakara_2752x1800_6.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1c29fbd3fb5bddc82a49ebf82020e2ff13d321c8b23756b06c835deb73ce7446/CarolineHunter_Portfolio_Sakara_Magalog_2752x1800_Compressed.gif" data-mid="192618678" border="0" src="https://freight.cargo.site/w/1000/i/1c29fbd3fb5bddc82a49ebf82020e2ff13d321c8b23756b06c835deb73ce7446/CarolineHunter_Portfolio_Sakara_Magalog_2752x1800_Compressed.gif" /> Client: SakaraRole: Senior DesignerDesign: Lotta Nieminen, Lianna Tarantin, Nikki Huffman&nbsp; Copy: Tiffany Davis, Hilary Reid, Tessa Kauppilla In collaboration with Sakara’s design team, my role involved refreshing key brand touch-points, developing seasonal campaigns, and guiding the in-house team towards a more elevated design practice.&nbsp; <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4fc2345f1c2a40b3e9d63d5e07df98f5de53bbe7b9ca6a6a692d3ba6cb758206/CarolineHunter_Portfolio_Sakara_2752x1800_3.jpg" data-mid="192618670" border="0" src="https://freight.cargo.site/w/1000/i/4fc2345f1c2a40b3e9d63d5e07df98f5de53bbe7b9ca6a6a692d3ba6cb758206/CarolineHunter_Portfolio_Sakara_2752x1800_3.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5fe019cbedfc9a972df080c0e4feb0b0f5abfe8d1d2462ae06d31931a5328729/CarolineHunter_Portfolio_Sakara_2752x1800_5.jpg" data-mid="192618673" border="0" src="https://freight.cargo.site/w/1000/i/5fe019cbedfc9a972df080c0e4feb0b0f5abfe8d1d2462ae06d31931a5328729/CarolineHunter_Portfolio_Sakara_2752x1800_5.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/553c56fc88648da2336915db0605f393e328719e18b6ef759a1f45d62aa77989/CarolineHunter_Portfolio_Sakara_2752x1800_7.jpg" data-mid="192618675" border="0" src="https://freight.cargo.site/w/1000/i/553c56fc88648da2336915db0605f393e328719e18b6ef759a1f45d62aa77989/CarolineHunter_Portfolio_Sakara_2752x1800_7.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5cefa8ca71fa8f0ceb282ab2504e0a033b3338af5e2854ef027220e3f18d1e10/CarolineHunter_Portfolio_Sakara_2752x1800_1.jpg" data-mid="192618666" border="0" src="https://freight.cargo.site/w/1000/i/5cefa8ca71fa8f0ceb282ab2504e0a033b3338af5e2854ef027220e3f18d1e10/CarolineHunter_Portfolio_Sakara_2752x1800_1.jpg" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a80f2b737d6ccb8b5099234e23a33aff769ba753ce8373244ec3698421b25d78/CarolineHunter_Portfolio_Sakara_trifold_2752x1800_Compressed.gif" data-mid="192618679" border="0" src="https://freight.cargo.site/w/1000/i/a80f2b737d6ccb8b5099234e23a33aff769ba753ce8373244ec3698421b25d78/CarolineHunter_Portfolio_Sakara_trifold_2752x1800_Compressed.gif" /> <img width="2752" height="1800" width_o="2752" height_o="1800" data-src="https://freight.cargo.site/t/original/i/12295c8496c8790a397b2eea069a9c25d5348e260d95ce49266ada0e26425e2f/CarolineHunter_Portfolio_Sakara_2752x1800_4.jpg" data-mid="192618671" border="0" src="https://freight.cargo.site/w/1000/i/12295c8496c8790a397b2eea069a9c25d5348e260d95ce49266ada0e26425e2f/CarolineHunter_Portfolio_Sakara_2752x1800_4.jpg" />