Westman Atelier

Spring Studios worked with celebrity make-up artist, Gucci Westman, to launch her consciously crafted make-up line. Inspired by Gucci’s ‘no make-up make-up’ approach to her artistry, we created the brand platform of Beautiful Choices to establish Westman Atelier as the new standard of luxury in beauty. In developing the visual identity, it was essential that we captured the thoughtful and transparent approach to ingredients as well as Gucci’s signature look of dewy, radiant, healthy skin.

The intimate photography, playful illustrations and minimalist design combine to form an honest and elegant tone—with a little spark of whimsy.