Sakara

Sakara is a wellness company rooted in the idea of food as medicine. Specialising in nutritionally designed, organic, plant-rich meals, Sakara offers life-transforming results for overall well-being. Lotta Nieminen developed a new identity for Sakara that visualises the holistic mantra: eat clean, play dirty. The reimagined brand exudes confidence, vibrancy, and sophistication, layering elevated fashion aesthetics with the softness of the natural world and a joyful interplay of color and pattern.

In collaboration with Sakara’s design team, my role involved refreshing key brand touch-points, developing seasonal campaigns, and guiding the in-house team towards a more elevated design practice.