Persol

Persol partnered with Spring Studios to create a new communications platform that captured their brand essence and increased global awareness. With a sophisticated audience and a timeless, well-crafted product, we established the Persol point of view, where wit and wisdom meet. Led by an eclectic group of characters, we put a twist on familiar expressions to uncover a fresh perspective. The ordinary, seen through Persol’s lenses, is anything but.

Casting and styling were crucial in defining the key personalities. Sure of themselves and their place in the world, they question perceived realities, one statement at a time. Similarly, the still life shots were treated as character studies, with dynamic angles and crisp details to highlight the craftsmanship.