Moda Operandi
Established in 2010, Moda Operandi is an online retailer for luxury fashion, beauty and décor. In collaboration with Lotta Nieminen and the in-house team, we repositioned Moda Operandi for a modern market. A distinct personality and an adaptive graphic language was essential for brand recognition, resulting in a confident and playful identity that signifies Moda as a portal for discovery.
Client: Moda Operandi
Role: Art Director
Creative Director: Chad Powell
3D Motion: Superficial
Campaign Shoot Team: Campbell Addy, Emma Dalzell-Khan, Ilona Hamer, Mila Taylor-Young, Tina Outen, Susie Sobol, Eri Handa, Adonis Bosso, Indira Scott, Lorna Foran, Lou Schoof
Role: Art Director
Creative Director: Chad Powell
3D Motion: Superficial
Campaign Shoot Team: Campbell Addy, Emma Dalzell-Khan, Ilona Hamer, Mila Taylor-Young, Tina Outen, Susie Sobol, Eri Handa, Adonis Bosso, Indira Scott, Lorna Foran, Lou Schoof
To launch the new brand, we created a myriad of campaign assets and expanded the new identity elements across all brand touch points. Additionally, we developed a suite of flexible design templates to ensure consistency and efficiency in future applications.
